About us

At Fur Baby Redefined we believe pet care should be joyful and effortless as the love we share with our furry companions. Our pets bring us comfort, laughter and unconditional love. So we have set out to make their care simpler, smarter and a lot more convenient for fur parents everywhere.

Born from a passion for pets and a frustration with the same design products at all pet stores, Fur Baby Redefined was created to transform how South Africans shop for their fur babies. We source high quality, functional and stylish pet essentials that make life easier for both pet and parent.

From travel accessories that make walks stress-free, to grooming tools that turn care into bonding time, every product is carefully selected to combine comfort, convenience and care